New York: The One Club for Creativity has announced that India is one of 39 countries eligible for its exclusive Currency Value Adjustment program for The One Show 2026, offering adjusted fees to support agencies and brands facing currency devaluation.
As the only major global advertising awards show to provide location-based fee adjustments, The One Show continues its commitment to accessibility. Entrants from India will automatically receive a 15% fee adjustment during checkout.
Commenting on the initiative, Rajdeepak Das, CCO, Publicis Groupe – South Asia and Chairman, Leo – South Asia, and One Club International Board member, said, “Creativity does not see boundaries or geography, it is universal. With the Currency Value Adjustment program extending to more countries this year, we hope to see work from regions who have not participated before, giving them a voice and platform to showcase their culture, stories and solutions to the world. This is how we democratise creativity: by ensuring every brilliant idea, no matter where it’s born, gets the chance to be seen and celebrated.”
Introduced in 2021, the program initially covered 25 countries and is updated annually based on exchange-rate trends and economic indicators.
Kevin Swanepoel, CEO, The One Club, added, “We recognize agencies and brands in some regions are under financial pressures due to currency devaluation, and don’t want fees to be a barrier to the entry of great work. As a non-profit organization whose mission is to support the creative community, we’re committed to leveling the global playing field and finding ways to help creatives get the recognition they deserve.”
Entries are now open, with fees increasing after each deadline:
- Early Deadline: December 12, 2025
- Regular Deadline: January 23, 2026
- Extended Deadline: February 6, 2026
- Final Deadline: February 20, 2026
This edition introduces The One Show Indies, a new platform to spotlight the work of independent agencies, studios, production houses, creators, and freelancers. Eligible participants must be at least 51% independently owned and have no more than four offices globally.
Judging for The One Show 2026 begins in January, with finalists announced in May. Crystal, Gold, Silver, Bronze Pencil, and Merit winners will be revealed during Creative Week 2026 in New York.
Winning work contributes to annual One Show Creative Rankings and Global Creative Rankings, offering global, regional, and country-level recognition.
For more details or to enter, participants can visit The One Show 2026.
The One Club for Creativity, the organization behind The One Show and numerous global programs, continues to reinvest revenues from award entries into initiatives supporting access, education, skill development, and creative careers worldwide.
