Mongolia has joined the long list of countries that have a local version of the vocal talent competition The Voice.
The Voice is headed into production by NTN, the channel wholly owned by the National Times News Media group. The channel reaches an audience of 1.5 million in Ulaanbaatar and another 1.5 million in the rest of the country, and is also planning an intensive social media campaign surrounding the show. The Voice, a Talpa Media format, has successfully aired in 180 territories.
Bulgan Bayasgalant, the CEO of The National Times News Media group, said: “It was high time we brought world class content to Mongolia. We strongly believe that The Voice will satisfy the needs of the Mongolian viewers. Music has always been part of our nomadic lifestyle. As one of the longest existing nations, Mongolians have inherited rich and distinctive music tradition from their ancestors. Young Mongolians today closely follow the global trends in music, adding yet another dimension to our nation’s new identity.”
Maarten Meijs, Talpa Global’s managing director, added: “As The National Times News Media group is the strong newcomer emerging in the Mongolian broadcasting market, we’re extremely proud of their tremendous enthusiasm and confidence in The Voice. We will supply them with all our assistance to ensure the show is as big a hit in Mongolia as it is elsewhere.”