Mumbai: The Womb has been appointed by Honeywell India as brand strategy and creative partner in building up its air purifier business in India. Honeywell is keen to focus on this category given the anticipated growth rate in India and backed by a strong performance in the China market. Honeywell’s line of air purifiers is already popular across online platform like Amazon and retail partners like Croma. The company now wants to accelerate its penetration across the country, both as a technology and product category leader and a subject matter expert that understands indoor air pollution and purification extremely well.
Honeywell is a Fortune 100 software-industrial technology leader worth close to $40B in sales, and more than 125 years of innovations across diverse industries behind it. Honeywell has more than an eight-decade legacy in India, however its presence has been largely in the B2B space across sections. The AirTouch range of purifiers is Honeywell’s first pure consumer play in this country.
The Womb has won this business after extensive conversations with the Honeywell marketing teams.
Commenting on the agency’s appointment, Sudhir Pillai, General Manager – India, Homes, said, “At Honeywell, we value innovation, creativity, and an ability to engineer solutions that address the toughest challenges and unique needs of our customers. The Homes business of Honeywell aims to provide products and solutions that make the consumer’s life comfortable, convenient, at the same time ensuring their safety, health & well-being. The Womb’s approach to marketing and creative solutions is similarly innovative, and we value that greatly. “
Navin Talreja, Founding Partner, The Womb, expressed delight at bagging the new responsibility. “We shared our point-of-view with the team at Honeywell; and our customer-centric approach, and the vibe our entire team shared with their counterparts at Honeywell eventually won us the business. With this play, Honeywell is about to demonstrate its strong intent to build its smart/connected homes business in India. And we are proud to partner them in this journey.”
Kawal Shoor, Founding Partner, The Womb, says “The Honeywell team absolutely floored us with the openness they showed in our conversations – whether they were about the state of the category in India, or the potential customers, or even the kind of ideas and initiatives that might work. And that makes us happy, as we are keen to work on creating new categories – which means creating new needs, new attitudes and behaviours, and new experiences. Honeywell is a design and engineering company with pedigree and history, and we want to carry that message to the Indian consumers through such products.”