Mumbai: Things2doinMumbai, an experience-centric community based platform recently organized ‘Jo Chaahe Mango’ – a 2 day long Mango festival in Mumbai on the 11th and 12th of May, 2019 at Phoenix Marketcity, Kurla. The event witnessed over 15,000 footfalls across 2 days and was promoted organically through digital, social and mainstream media platforms, including Things2doinMumbai’s social handles which have a reach of over 1 million. The overall reach of the event was 16+ million that included over 10 million through online mediums and 6+ million from traditional media.
Open to all, the event boasted of activities that included an exciting Aam Ras drinking competition, a Fastest Mango Eating competition and a Mango Mocktail Making competition which was organised by Alcohowl. The highest number of Aam Ras consumed in the competition in 1 minute was 19 bowls and 7 mangoes were eaten in a minute in the Fastest Mango Eating competition.
Yash Rathi, Co-Founder, Things2doInMumbai said, “We are thrilled to witness such an enthusiastic response for Jo Chaahe Mango! The idea behind organizing such an event was to give the people a chance to relive their childhood by not just enjoying a variety of Mango dishes, but also partaking in activities that brought out their inner child!”
He added, “The factor that separates Jo Chaahe Mango from other mango events is that there is no singular event that brings as many varieties of Mango dishes and Mango related activities together under one roof on a scale like this. We had some exciting Mango dishes, ranging from delectable desserts to drinks and food – the sheer variety itself was amazing. Apart from that we had various activities lined up during the day, including Mango and Aam Ras eating competitions, a live Rap performance by the Dharavi Dream Project Group, stand up acts and several other interactive and interesting activities visitors participated in.”
This was Jo Chaahe Mango’s second edition in Mumbai. Things2doinMumbai also owns Fest-O-Berry, a festival dedicated to strawberries, the first edition of which was held earlier this year.