• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Monday, February 6, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Three Tier Regulation for OTT receives mixed response from the industry

by Editorial
February 26, 2021
in Featured, OTT
Reading Time: 4 mins read
A A
Three Tier Regulation for OTT- receives mixed response from the industry
Share Share ShareShare

The government announced the tightening of rules governing social media and streaming companies amidst growing concerns around the lack of transparency, accountability, and users’ rights related to digital media. The rule has been framed after elaborate consultation with the public and stakeholders.

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 has been framed in exercise of powers under section 87 (2) of the Information Technology Act, 2000 and in supersession of the earlier Information Technology (Intermediary Guidelines) Rules 2011.

While finalising these Rules, both the Ministries of Electronics and Information Technology and the Ministry of Information and Broadcasting undertook elaborate consultations among themselves to have a harmonious, soft-touch oversight mechanism in relation to social media platforms as well as digital media and OTT platforms etc.

Part- II of these Rules shall be administered by the Ministry of Electronics and IT, while Part-III relating to the Code of Ethics and procedure and safeguards in relation to digital media shall be administered by the Ministry of Information and Broadcasting.

As per the new rule, the major Social Media Platforms need to take down unlawful content within a specific time-frame of being served either a court order or notice by an appropriate government agency.

The rules have separate categories for sexual content – which “exposes the private areas of individuals, show such individuals in full or partial nudity or in sexual activity or is like impersonation including morphed images” – under which an intermediary shall within 24 hours remove the offending content.

The rule also mandates the OTT platforms to carry a universal rating (U), U/A seven-plus, U/A thirteen plus, U/A sixteen plus and Adult, for people over 18.

The rules about digital media and OTT focus more on in-house and self-regulation mechanisms whereby a robust grievance redressal mechanism has been provided while upholding journalistic and creative freedom.

The new rule received mixed responses from the industry.

Subho Ray
Subho Ray

Welcoming the government decision, Dr. Subho Ray, President, IAMAI, said, “IAMAI has welcomed the much-awaited Intermediary Guidelines 2021. The Guidelines, focused primarily on consumer complaints, will help consumers of online curated content, social media users and online news and current affairs resolve their complaints in a process-oriented manner”.

Rajni Daswani
Rajni Daswani

According to Rajni Daswani, Director at SoCheers, The code of use of social media is a good step towards safety on the internet and if monitored by the Grievance Redressal that is set up.

She added, “In recent times, a lot of controversial arguments on what is said on the internet has kept Twitter and the Supreme Court busy. We should see cyber-crime cases (especially the bullying, ghosting and all) reduce or much better managed than they are currently. Waiting to see how the self-regulation thing works out, though, since this has been a completely non-regulated forum so far.”

Nigam Niggehalli, Dean, BML Munjal University, is of a different opinion.

“I think many aspects of the rules are not unreasonable in themselves.  The rules are trying to regulate the more unsavoury features of social media and OTT content-pornographic content and fake news being the two most obvious problems. The real issue, which we will have to wait and watch, is to see how the rules are implemented and whether more bureaucratic supervision will lead to more stifling of freedom of expression. One more issue with the rules is that the grievance redressal and oversight mechanism for social media intermediaries must be thought through properly.”

He added, “One can look at the Facebook oversight board model to see if a body that is independent both of the social media intermediaries and the government can act as an effective arbitration in disputes over the legitimacy of digital content.”

In light of what has been the trending topics on the internet in recent months and the pressure that built upon the Government, releasing this code document was of crucial importance.

“Of late, the debate over giving OTT platforms the freedom for content has been questioned, and this new code of ethics will hit OTT platforms & Digital News Media where it hurts – the content that they offered & the one that their users applauded/loved. Setting up the mechanisms for parental locks, classification of content is very doable, but the addressing of grievances will get them to settle for less controversial content. We’ll have to wait and see how much all parties are willing to settle for eventually,” concluded Daswani.

Pritha Jha, Partner, Pioneer Legal on The Information Technology said  “(Guidelines for Intermediaries and Digital Media Ethics Code) Rules, 2021, within 24 hours of an individual complaining of non-consensual transmission of their pictures with the intent to harass or intimidate, an intermediary is required to remove or disable access through reasonable and practicable measures. While this provision is required for protection of netizens, it lacks teeth. There is no hard coded obligation. It stops at the intermediary being required to take reasonable and practicable measures. From the perspective of the individual, this is not enough. On the other hand, given the extent of misuse of digital platforms for such purposes, intermediaries face a very real practical difficulty in addressing such complaints.”

Sajai Singh, Partner, J Sagar Associates said “The absence of Upload Filter requirements for Intermediaries and the self-censorship for OTT platforms, does make me feel heartened that the Government did make a note of stakeholder opinion while framing The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules 2021 (2021 Rules); though elements of traceability, local address requirement and 24-take down will surely put pressure on social media intermediaries.”

Tags: BML Munjal UniversityNigam NiggehalliRajni Daswani SoCheersSubho Ray IAMAIThree Tier Regulation for OTT

Related Posts

Colors to premiere romantic fantasy show ‘Tere Ishq Mein Ghayal’ on 13th February
Featured

Colors presents a tale of forbidden love ‘Tere Ishq Mein Ghayal’

February 4, 2023
Sebamed urges consumers to choose their products over false hopes
Brand Stories

Sebamed urges consumers to choose their products over false hopes

February 4, 2023

LATEST NEWS

Sebamed urges consumers to choose their products over false hopes

Sebamed urges consumers to choose their products over false hopes

February 4, 2023
Muthoot Finance appoints Madhuri Dixit as brand ambassador

Muthoot Finance appoints Madhuri Dixit as brand ambassador

February 4, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

Nona Lifestyle onboards Ketan Jansari as Vice President
Featured

Nona Lifestyle onboards Ketan Jansari as Vice President

by Editorial
February 3, 2023
0

Nona Lifestyle has announced the appointment of Ketan Jansari as the Vice President of their managed marketplace. With a mercantile...

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

February 3, 2023

MARKETING

Muthoot Finance appoints Madhuri Dixit as brand ambassador
Featured

Muthoot Finance appoints Madhuri Dixit as brand ambassador

by Editorial
February 4, 2023
0

Muthoot Finance, a Gold Loan NBFC, has signed Madhuri Dixit as its brand ambassador. The brand also continues to have...

Subscribe to Newsletters

ADVERTISING

Aqilliz and Affine announce strategic partnership
Advertising

Aqilliz and Affine announce strategic partnership

by Editorial
February 2, 2023
0

Aqilliz, a digital marketing middleware technology company, has partnered with Affine, an AI services firm, to develop a federated learning...

Ogilvy Indonesia appoints Satish Ramanathan as MD

Ogilvy Indonesia appoints Satish Ramanathan as MD

February 2, 2023
D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023

PRINT

Hindu Tamil Thisai hosts mentoring program 'Padipom Uyarvom' for class 10th students
Print

Hindu Tamil Thisai hosts mentoring program ‘Padipom Uyarvom’ for class 10th students

by Editorial
February 3, 2023
0

Hindu Tamil Thisai, in partnership with Aditya Birla Group's Ultratech Cement Company and Sivasankar Trust, organized a mentoring program 'Padipom...

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

February 2, 2023
Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.