Tulsi Tea, one of Gujarat’s well-known manufacturers of quality tea, has launched its ‘Safaltaa ka Kadak Swaad’ hyper local campaign to connect at a deeper level with its discerning customers in Saurashtra. This campaign has been conceptualized and executed by Tiger Advertising.
In the campaign, eminent actor Paresh Rawal is the face of the brand and shows how quality and honesty in approach and purpose have helped Tulsi Tea scale great heights in popularity.
Talking about the campaign, Mihir Shah, Partner, Tiger Advertising, said, “The brand wanted to connect on a deeper level with a very specific target market. We understood that. It made logical sense to cast somebody who would embody these various qualities, and hence we recommended Paresh Rawal, and not just another model. In a market like Saurashtra which respects maturity in an individual, Paresh Rawal connects strongly at a grassroots level. This strategic move helped convey the message with clarity tempered with wisdom.”
“Success is achieved only by the mature. Through this campaign, we wanted to convey this simple truth, which associates perfectly with the strong taste and robust character of our teas,” said Gordhanbhai Kathrotiya, MD of G M Tea Packers Pvt. Ltd, manufacturers of Tulsi Tea.
The campaign will be seen in print publications and strategic hoardings across the city of Saurashtra, Gujarat.
Tiger Advertising has handled several national and hyperlocal brand campaigns. Their objective has always been to ensure the business goal of the brands is met with precision.
The team has been working with Tulsi Teas for over two decades and has handheld them through their journey. As they now make their foray into the extremely competitive urban markets the Team at Tiger Advertising moves ahead by talking about the ‘brew’ that is creating a tremendous change across the nation. Their last campaign for the brand ‘ Naye Zamaanay ki Nayi Soch’ also helped the brand gain immense recognition and break free from clutter.