Mumbai: TikTok, world’s leading short-video platform, recently announced its partnership with The International Cricket Council (ICC) as part of a global partnership with ByteDance. The partnership focuses on delivering exciting campaigns and unique content at the ICC Men’s Cricket World Cup 2019 through TikTok.
As a part of the partnership, TikTok, launched its #CricketWorldCup in-app challenge to give 5 lucky cricket lovers a chance to watch India’s match live in England. Through this challenge, TikTok urged fans to compete and show their love for the game and support team India.
To encourage users pan-India to create engaging content to celebrate the spirit of World Cup, TikTok has also introduced an array of exciting in-app features, including a special sticker to celebrate th tournament. ICC’s official TikTok account gives TikTok users an insight into how the players from across the world are gearing up for the upcoming matches and captures some of the fun moments from their daily lives. TikTok plans to launch another in-app campaign when India enters the finals to support the Indian team to get the World Cup home.
Mayank Gandotra, Director of Business Development, TikTok India said: “We are really thrilled to celebrate our partnership with ICC and bring to cricket fans the most exciting sporting moments through TikTok with the launch of our in-app challenge. The in-app challenge received an overwhelming response from our users with over 45 million video views throughout the course of the campaign. At TikTok, we always strive to leverage diversified content formats to encourage creations and interactions, and the #CricketWorldCup challenge is in line with this ongoing mission.