Mumbai: Times Network has rolled out the Times M.A.N (Movies and News) Pack campaign, in line with TRAI’s new tariff regime. Enhancing the positioning of the network, the campaign captures the distinct attributes of its strong bouquet of influential brands across best in class English Movies and News.
Leading with the insight, ‘you are what you watch’, the quirky campaign is layered with a light-hearted and humorous tone targeting women, with a compelling and differentiated pitch of making their man better with the Times M.A.N Pack (a smart acronym for Movies and News pack), priced at Rs. 13/- per month.
Commenting on the campaign, MK Anand, MD & CEO, Times Network said, “With a clutter breaking proposition, theTimes M.A.N Pack campaign moves beyond the general focus on price appeal, which most networks are basing their campaigns on and exemplify the distinct traits of our premium brands as we subtly make a statement that Times Network viewers are smarter, savvier and more stylish due to their superior content choice. We are encouraged by the reactions on social media and I am glad that the campaign has successfully evoked curiosity among consumers about our offering, which further reinforces the network as the preferred choice of smart urban viewers”.
The campaign has been conceptualised by Famous Innovations for Times Network and the network has rolled out a 360-degree aggressive marketing campaign that includes:
- 45 sec TV commercial in Hindi, Bengali, Tamil, Telugu and Kannada across key geographies including HSM, West Bengal, Karnataka and Tamil Nadu
- Print ads and innovations across all the editions of The Times Group dailies
- Radio spots across 4 leading stations
- Social media marketing across prominent digital mediums
- Communications across network channels and digital/social assets
Times M.A.N pack offered at a compelling price of Rs. 13/-, is a strong mix of channels including 3 premium English news (Times Now, Mirror Now, ET Now), one Bollywood entertainment (Zoom) and 3 English movie channels (Movies Now, MNX and Romedy NOW).