New Delhi: Times OOH has won the contract for advertising rights for 156 Bus Queue Shelters (BQS) in Delhi for seven years. The contract has the provision of getting an extension for another three years.
These bus shelters are spread throughout Delhi and cover strategic locations like North Delhi University Campus, Akshardham Temple, Pragati Maidan, Vasant Kunj, Dhaula Kuan, East Delhi.
Times OOH already has outdoor advertisement rights in Delhi-NCR area at Delhi Airport, DND Expressway, Yamuna Expressway and Delhi Metro.
Times OOH also has the advertising rights at Mumbai and Delhi airports, as well as exclusive rights on Mumbai Metro One.
A FICCI-KPMG media and entertainment report stated that the Indian OOH industry was worth Rs 1,930 crore in 2013, and is estimated to grow at 9.2% over the next few years. The contract was tendered by Delhi Transport Infrastructure Development Corporation.