Mumbai: Colorbar Cosmetics’ #choosewisely OOH campaign was executed by Times OOH with the goal of establishing the firm as a 100% non-toxic nail lacquer.
The communication aims to educate consumers on the USP’s of Colorbar Vegan Nail Lacquer, generate mass awareness and establish brand dominance in the nascent vegan nail lacquer space. The key messaging is that Colorbar Vegan Nail Lacquer is the World’s best and safest. Formulated with the safest vegan ingredients, free from harmful & toxic additives, and the best nail lacquer for users and the environment.
A whopping 350+ Traditional & Digital OOH sites including Airports, Billboards, Gantries, Totems, Unipoles, Mall Facades, Bus Shelters, and Mall Media was utilised to drive the communication near point-of-sale locations.
“Times OOH has been an extremely proactive partner and has demonstrated commendable domain expertise with great adaptability to deliver beyond our expectations. They optimally leveraged their industry alliances and ensured remarkable value for each rupee spent while delivering commendable OOH visibility & frequency dominance for us at strategic vantage locations,” said Vinay Kumar, Head Trade Marketing – Colorbar
“The Colorbar Cosmetics’ vegan nail lacquer is one of the few non-toxic cosmetics in the world. We are proud to associate with them to deliver this message to their target audiences. We hope that consumers realise the importance of using products that are safe for them and the environment.” said Rajat Mittal, VP – Times OOH.