New Delhi: Tirupati Sunpride, the premium Sunflower Oil and one of the oldest and among the most trusted edible oil brands has launched the “Pride of Good Health” campaign. This campaign has been conceptualized and executed by Tiger Advertising.
In the campaign, Sonam Kapoor is the face of the brand, which shows how Sonam has earned glamour, iconic status and recognition by investing in her talent, hard work and style. And to remain fit she invested in Tirupati Sunpride Sunflower oil. Through a mix of teasers and reveals, this campaign inspires every woman (and man) to invest in themselves for progress and at the same time invest in Tirupati Sunpride a healthy cooking oil to live a more fit and healthy lifestyle.
Talking about the campaign Pantul Kothari, Partner, Tiger Advertising said, “Our partnership with Tirupati Sunpride is now in its fourth year, and we will help them to refine and implement a creative and strategic synergy that reinforces product strengths among a wider audience. With this campaign, we aim to continue the decades of brand trust and relationships thus enhancing brand preference and market presence”
“People have understood the importance of good health. Sunpride, fast emerging into our flagship brand, focuses on health. Through this campaign, we explain how investing in one’s own self and in health offers good returns,” said Priyam Patel, CEO, N K Proteins, part of Tirupati Sunpride.
“Sunpride stands for everything that I deeply believe in: health, without compromising in any way on the taste of food. It is my 3rd year of association with them, an association based on immense respect since I believe in being part of brands that stand for the highest quality,” said Sonam Kapoor, the face of Tirupati Sunpride.
This campaign will allow the brand to position itself as a perfect health-conscious choice for the new generation.