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Home Featured

TOI Kerala celebrates 9th anniversary with Recyclable Newspaper Jacket innovation

by Editorial
February 27, 2021
in Featured, Print
1 min read
TOI Kerala celebrates 9th anniversary with Recyclable Newspaper Jacket innovation
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TOI Team Kerala celebrated its 9th Anniversary with a 16-page special pullout today, with 24 clients on board. As part of the anniversary celebration, a unique innovation of Cloth Jacket was printed on PVC free polyester recyclable fabric material (environment friendly) using UV inks to produce vibrant colours.

https://www.medianews4u.com/wp-content/uploads/2021/02/WhatsApp-Video-2021-02-27-at-11.25.46-AM.mp4
Parth P Sinha
Parth P Sinha

Speaking to Medianews4u on the innovation, Parth P Sinha, President- Response, Times Group, said, “ Innovation is integral to the idea of print. It’s a physical medium, and the reader’s tactile gratification is a part of the entire newspaper experience. At Times  Group,  we have always remained ahead of the curve in the matter of innovation. This lovely copy printed for our Kerala anniversary is a testimony to that. We will keep innovating for our readers and our advertisers- our entire organisation thrives on that.

Tags: Parth P Sinha Times GroupTOI Kerala

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