TOI Team Kerala celebrated its 9th Anniversary with a 16-page special pullout today, with 24 clients on board. As part of the anniversary celebration, a unique innovation of Cloth Jacket was printed on PVC free polyester recyclable fabric material (environment friendly) using UV inks to produce vibrant colours.
Speaking to Medianews4u on the innovation, Parth P Sinha, President- Response, Times Group, said, “ Innovation is integral to the idea of print. It’s a physical medium, and the reader’s tactile gratification is a part of the entire newspaper experience. At Times Group, we have always remained ahead of the curve in the matter of innovation. This lovely copy printed for our Kerala anniversary is a testimony to that. We will keep innovating for our readers and our advertisers- our entire organisation thrives on that.