Chennai: In a bid to diversify and explore greater reach, the ‘Over-the-top Video-on-demand’ platform- Viu has ventured into Tamil Nadu. The PCCW Media company, known to air premier Bollywood, Tollywood movies and original shows, has entered South India’s most diverse market with original content lined up to cater to the Tamil audience.
Quenching the audience’s thirst of binge watching, Viu has began it’s sojourn in Tamil Nadu from July 24th, with the launch of four new shows Viu Originals Door No:403, NilaNilaOdiVaa, KalyanamumKadanthuPogum and Madras Mansion.
Headlining Viu’s venture will be the urban romantic comedy Casa Grand Presents Door no: 403. Produced by Viu & TendLoud, Starring the likes of Gokul Anand and Pooja Devariya, the series will feature a range of cameos like Premji, Ma Ka Pa Anand, Arvind Akash, Vijay Varadharaj, Veteran actress Oorvasi to name a few. Located in the heart of Chennai City, the story revolves around a spectacular house – Door No: 403, and the shenanigans within.
TrendLoud thus, helped creating an AFP-like property for Casa Grand, by building a strong connect for the real estate giants to associate with the web series, Door No: 403. Subsequently the entire series was filmed in various locations of Casa Grand Properties in & around Chennai. Leading developer, Casa Grand partnered at the right time, targeting the vast market of web Series / premium digital shows, which consists of the young generation, who today are, the key influencers while purchasing a house.
In a first of its kind of partnership, TrendLoud has been successful in seamlessly integrating a leading developer and a web series, keeping in mind, the interests of both. TrendLoud looks to pioneer more such associations in the future and contribute to the growth of different markets.
TrendLoud has already emerged as the prominent player in digital content space by forging content partnership with leading OTT players like Hotstar and ZEE5