Mumbai: Maharashtra’s leading news channel, TV9 Marathi, has achieved a significant milestone that reinforces its brand positioning as ‘Ekmev’ (One and Only). It has become the first Marathi news channel to be available on DD Free Dish, India’s largest free-to-air direct-to-home (DTH) platform. With this strategic expansion, TV9 Marathi further cements its place as the ultimate news destination for viewers across Maharashtra, bringing credible, ground-connected journalism to even the remotest corners of the state, free of cost.
With an ever-growing demand from viewers for Marathi news on DD Free Dish, TV9 Marathi has stepped up to bridge the gap, ensuring that quality news is accessible to every corner of the state. This development aligns with the channel’s vision of delivering in-depth, impactful, and credible news to the people of Maharashtra, particularly in underserved regions.
“At TV9, we are committed to setting new benchmarks. We have already created many firsts in the industry. While certain organizations may adopt controversial methods to grow viewership, here is another meaningful first from TV9 Network: TV9 Marathi is the first regional language news channel available on DD Free Dish. We are glad that we will now be able to reach the vast DD Free Dish audience, that has been so far deprived of TV9 Marathi,” said Barun Das, MD & CEO, TV9 Network.
TV9 Marathi has dominated the Marathi news space for three consecutive years, as per BARC data, thanks to its fearless journalism, innovative programming, and a deep understanding of the socio-political landscape of Maharashtra. The channel has pioneered various news formats that have now become industry benchmarks. With its entry into DD Free Dish, TV9 Marathi is poised to set yet another trend by expanding its audience base and reinforcing its leadership position.
Bhushan Khot, Business Head, TV9 Marathi, commented on this milestone, saying, “TV9 Marathi has been a dominant leader for three years and has become the one and only choice of viewers; hence, we have a new brand positioning that suits our aggressive style of news reporting and presentation and our entire approach as a fearless brand. The brand positioning of TV9 Marathi, Ekmev (One and Only), reaffirms the fact that TV9 Marathi is the ultimate news destination for viewers in Maharashtra.”
Umesh Kumawat, Managing Editor, TV9 Marathi, said, “TV9 Marathi will now, give the viewers of DD Free Dish an opportunity to watch Maharashtra’s ‘Ekamev’ of Marathi news. TV9 Marathi has been a trendsetter in the Marathi news genre and has brought a key shift in news presentation, which the competition has often tried to follow. From common people to decision-makers, all rely on TV9 Marathi for news breaks and updates, which shows the kind of trust the brand has built over the years.”
With this expansion, TV9 Marathi is set to further solidify its position as Maharashtra’s leading news brand, ensuring that credible journalism reaches every household, from urban hubs to the remotest villages. By being the first and only Marathi news channel on DD Free Dish, TV9 Marathi has once again proven its commitment to pioneering new avenues in the industry and serving its audience with integrity and innovation.
