Mumbai: Dish TV India Ltd. has expanded its connected entertainment offerings with the launch of its VZY Smart TV ecosystem in Kerala, introducing an integrated solution that combines smart television technology, direct-to-home (DTH) services, OTT content and regional entertainment within a single platform.
The move underscores the company’s strategy to cater to evolving consumer preferences for seamless, always-on entertainment experiences while strengthening its presence in South India through a regional-first content approach.
At the heart of the new ecosystem is the VZY Smart TV range, including a flagship 65-inch model designed to deliver an enhanced home entertainment experience through advanced display technology, immersive audio capabilities and smart connectivity features. The televisions provide users with unified access to live television channels, OTT applications, regional programming, sports content and on-demand entertainment through a single interface.
According to the company, the integrated platform has been designed to simplify content discovery and consumption for connected households, eliminating the need to navigate multiple platforms and services.
As part of the rollout, Dish TV has also introduced its “FIFA to FIFA” entertainment proposition, enabling subscribers to access television services continuously throughout the FIFA World Cup cycle. The offering aims to combine smart television functionality and connected TV services into a unified entertainment ecosystem.
The company has further enhanced the proposition with its “Sports Always-On” feature, which allows viewers to remain connected to major sporting events, including the FIFA World Cup, even during temporary recharge gaps or service interruptions.
Commenting on the launch, Manoj Dobhal, Chief Executive Officer & Executive Director, Dish TV India Ltd., said, “Consumers today are looking for a smarter and more seamless entertainment experience that brings together television, streaming and regional content in one connected ecosystem. With the launch of our next-generation entertainment offering, we are simplifying content access while delivering greater convenience, flexibility and uninterrupted viewing for households across Kerala. This launch reflects Dish TV’s continued focus on innovation and consumer-centric experiences.”
Highlighting the strategic importance of the Kerala market, Sukhpreet Singh, Chief Revenue Officer, Dish TV India Ltd., added, “Kerala audiences have a strong affinity towards regional entertainment and premium viewing experiences. Through the VZY Smart TV ecosystem, we are bringing together advanced technology, curated regional content and integrated entertainment services tailored to evolving consumer preferences. Our aim is to create an immersive and future-ready entertainment experience that resonates deeply with modern connected households.”
The launch comes amid growing demand for connected television solutions in India, driven by increasing OTT consumption, smart device adoption and consumer preference for integrated entertainment experiences. Industry observers note that regional content continues to play a significant role in driving engagement across southern markets, particularly in Kerala, where consumers increasingly seek personalised and language-specific viewing options.
With the introduction of the VZY Smart TV ecosystem, Dish TV aims to strengthen its position in the evolving connected entertainment landscape by offering a comprehensive solution that combines technology, content and service continuity. The company believes the integrated ecosystem will help redefine home entertainment by delivering a seamless viewing experience that caters to the needs of modern digital households.
The launch further reflects Dish TV’s ongoing efforts to diversify beyond traditional DTH services and build future-ready entertainment solutions that bridge linear television and digital streaming experiences under a unified platform.
