Mumbai: TVF Media Labs partners with Tinder, the dating app to launch their first series of webisodes together, titled, ‘Eat, Pray…Swipe Tinder Qtiyapa!’
The new comedy series focuses on the experience of meeting someone new by bringing the app experience alive.
“The idea of ” Eat, Pray…Swipe | Tinder Qtiyapa” came from a simple thought of bringing the app to real life,” said Raghav Subbu, director of the show, “The purpose of this sketch was to bend our rigid cultural taboo against dating apps and make women aware that there are decent men out there at the swipe of a finger.”
Tinder pioneered the feature ‘right swipe’ to express interest and the double opt-in, which requires that both users must express mutual interest to form a connection and chat.
According to Taru Kapoor, country head for Tinder, everyday millions of app users form connections with each other on the basis of mutual interest on the dating platform.
The video also brings to life popular features of Tinder like ‘super like’. A teaser of the video will be released on the Tinder app shortly.
Founded by Arunabh Kumar, The Viral Fever (TVF) is among the first companies in the country to focus on youth entertainment to create progressive and new-age content – specifically creating web series. Most recently, TVF created two successful web series Permanent Roommates and Pitchers that scored over 17 million views.