San Francisco: The Hollywood Foreign Press Association (HFPA), dick clark productions and Twitter are partnering to exclusively live stream the official red carpet pre-show for the 74th Annual Golden Globe Awards.
The HFPA Presents: Globes Red Carpet Live will be available in the U.S. for Twitter’s logged-in and logged-out audience on Twitter and connected devices. As part of the live stream, comprehensive advertising packages will be available via Twitter.
The two-hour pre-show, produced by dick clark productions in association with the HFPA, will stream live on Twitter from the red carpet at The Beverly Hilton. The pre-show will feature exclusive interviews with talent and celebrity Twitter content, offering fans a front row seat to experience the excitement of the Golden Globe Awards first-hand. Questions sourced from Twitter will also enable fans to participate in Hollywood’s biggest party.
“Twitter is where the conversation about the Golden Globes happens,” said Anthony Noto, COO at Twitter. “Viewers Tweet along before, during and after the award show. Our collaboration with The Hollywood Foreign Press Association and dick clark productions for this red carpet show will bring high-quality live content and commentary to the masses through Twitter.”
“The Hollywood Foreign Press Association is always searching for innovative ways and original tools to reach our audience wherever it is as Hollywood comes together on one night to celebrate the best in motion pictures and television—and Twitter is the recognized partner to help us expand our audience,” said HFPA President Lorenzo Soria. “With the community that Twitter has built, together we will bring the magic of the Golden Globe Awards red carpet to the homes and eyes of aspiring storytellers across the country.”
“Twitter is critical to the live element of our shows by connecting audiences through real-time conversation,” said Mike Mahan, the president of dick clark productions. “Through this partnership, we will create a unique live streaming pre-show experience that takes our audience closer to the Golden Globes.”