Mumbai: In a groundbreaking development for the Australian advertising landscape, Uber Advertising has partnered with Omnicom Media Group Australia (OMG) to integrate its advertising inventory directly into OMG’s proprietary planning platform, Omni. This first-of-its-kind collaboration gives brands unprecedented access to reach Australian consumers throughout their everyday routines — from Uber rides to Uber Eats orders.
The partnership allows OMG’s suite of media, creative, and commerce agencies to strategically plan and optimize campaigns using Uber’s unique mobility and retail media formats within a fully connected media ecosystem. This includes in-ride video screens and in-app placements on Uber Eats, now accessible through the Omni platform—alongside traditional channels like TV, digital, and out-of-home.
Described by both companies as a “first-of-its-kind” collaboration, the integration redefines how brands can engage with consumers in moments of real-life movement and decision-making.
With Uber Advertising’s formats now woven into OMG’s data-driven Omni planning environment, brands can achieve a more seamless and contextually relevant media strategy—blending real-world and digital interactions across the entire customer journey.
