Mumbai: udChalo, a leading Consumer Technology company focusing on Indian Defence Personnel and their Dependents, launched a digital campaign on its 9th Foundation Day to showcase gratitude for the Indian Defence Forces for always prioritising their duties towards the country.
The digital film showcases the journey of a young army recruit who is preparing to leave for a new chapter of his life. The father, an Army Veteran is prepping his son for the journey that lies ahead, which will not be an easy one as he will have to prioritise responsibilities over emotions, Nation ahead of personal life, and call of duty over occasions. The Indian Soldiers are true heroes, real brave-hearts who dedicate their lives, face numerous challenges and sacrifices for citizens safety and well-being.
udChalo, through this campaign – #ForeverForHeroes, pledges to continue to proudly serve the faujis with its specially curated services and offerings to help them make their lives simple.
Commenting on the campaign launch, Ravi Kumar, CEO, udChalo said, “It has been our honour to be able to cater to the Indian soldiers over the past nine years. We have nothing but utmost appreciation for their rigorous and selfless contribution towards ourNation. We will continue to strive harder, just like our Defence Personnel do, to provide accessible, affordable and holistic solutions to all their requirements.”
The Campaign film was put together by Basta Films, led by Producer Mahima Sharma, Director Rohit Pathak and conceptualised and supported by the udChalo Marketing team and Knight Motion Media LLP.
Rohit Pathak Director Basta Films says, “We are delighted to work with udChalo to put together this digital film for the celebration of their 9th Anniversary. The emotional story idea will strike a chord with every Indian as we look up to and salute our Soldiers for all the sacrifices they make for our Nation.”