Mumbai: UFO Moviez, India’s leading in-cinema advertising and digital cinema distribution network, has announced key leadership advancements as part of its strategic growth and innovation roadmap. The company has elevated Siddharth Bhardwaj, who currently serves as Group Chief Marketing Officer (CMO) and National Sales Head, to the position of Chief Executive Officer (CEO) – Digital Cinema Business.
A seasoned professional with over 28 years of experience across diverse industries, Bhardwaj is a Mechanical Engineer with an MBA in Marketing. He joined UFO Moviez in 2012 and has since played a pivotal role in building the company’s advertising revenue. His efforts in positioning cine-media as a preferred platform for high-impact advertising have significantly contributed to the company’s success.
In his new role, Bhardwaj will oversee UFO Moviez’s digital cinema business, focusing on leveraging the company’s competitive advantages and driving the next phase of growth. His strategic vision and operational expertise will be critical in further enhancing the company’s leadership in the digital cinema space. Bhardwaj will continue to report to Rajesh Mishra, Executive Director & Group CEO of UFO Moviez.
Commenting on the appointment, Rajesh Mishra said, “Siddharth’s experience and strategic acumen have been instrumental in shaping UFO Moviez’s success over the years. His elevation to CEO – Digital Cinema Business reflects our confidence in his ability to lead the company into its next growth phase. I am certain that under his dynamic leadership, UFO Moviez will continue to innovate and deliver exceptional value to all our partners and stakeholders.”
The leadership change is part of UFO Moviez’s broader strategy to align capital allocation, investments, and organizational structure with evolving market realities. The company remains committed to driving innovation and delivering superior customer experiences in the rapidly changing cinema and media landscape.
