Mumbai: iAvatarZ has roped in Umesh Ajmani as Global Delivery Head for Performance Business. Umesh will oversee Affiliate Sales and operations globally for iAvatarZ and shall also be responsible for expanding Affiliate business across markets. Prior to this he was heading Publisher Alliances and Delivery for Adways India (which was a Mobile marketing company based in Tokyo, Japan) . He started his career in Digital Industry with Affle India (Affle is a Singapore headquartered Mobile Audience platform company).
Welcoming Umesh to iAvatarZ team, Uma Shankar Bhardwaj, founder and CEO, iAvatarZ Digital, says, I feel immensely proud to get Umesh on board with iAvatarZ Digital. “Umesh has a diversified experience in Affiliate Marketing space. He pioneered in setting up affiliate business operations for leading mobile marketing companies previously and managed to upscale that business. This makes him ideal choice for helping iAvatarZ’s next phase of growth in India and International markets for Affiliate Marketing business. This year iAvatraZ is focussing on building data-driven Afiiliate marketing platform which help marketers reach to the highest relevant audience for their brands more efficiently and effectively. I wish him all the best for new journey at iAvatarZ”.
Umesh says, “I thank Uma for providing an opportunity to work with iAvatarZ for the next phase of growth in Affiliate Marketing domain. My immediate goals shall be to streamline our current affiliate operations & thereafter look at expanding this business globally across different geographies. Another major priority is to establish our own Data Management Platform which aggregates Audience profiles based on interest, behaviour patterns, affinity and other parameters which helps in bringing more effective campaign management and delivery.
Swatantra Negi (Business Head – iAvatarZ) says, ” I welcome Umesh Ajmani to iAvatarZ team. Umesh has great experience in successfully delivering and managing Affiliate marketing campaigns with leading mobile marketing companies. iAvatarZ is looking to create a larger scalable affiliate business. Majority of people in the Affiliate market today are just doing arbitrage without proper targeting, Audience database and so on. Our focus shall be to create a Data Management Platform wherein we shall aggregate our own data and build enough intelligence around it to use it successfully for performance marketing campaigns for our clients.
Vaibhav Mathur (Business Head) says, “Umesh has a global exposure on demand and supply side on performance marketing which shall help in bringing more efficiencies on buying, publisher management and delivery side of Affiliate business. He has worked on leading technology, marketing and attribution platforms across the globe. Today generating performance and ROI for a client has become even more critical and you require specialists who has hands-on experience from grass root level plus has a data tech analytical skillset. Umesh is an ideal choice who shall be able to deliver on these business challenges. I wish him successful stint at iAvatarZ”.