Mumbai: Uncle Delivery recently announced the appointment of Madison Media Alpha as their official Media Agency on Record. The account was won by the Madison after a multi-agency pitch. As the media agency for the brand, the Agency will strategize and manage all forms of media, including outdoor, digital, and traditional media.
As a way of empowering Small and Medium Enterprises (SMEs), Uncle Delivery entered the market in 2021. With a mobile and web app, a network of trusted drivers, and a fleet of couriers just a click away, Uncle Delivery is on its way to becoming the fastest on-demand delivery service in India.
“As a start-up in a highly competitive on-demand delivery domain, we were looking forward to having an agency as a partner who not only help us in execution of different campaigns but also advise us to utilize our resources effectively and efficiently. I think Madison has got that perfect understanding of local dimensions and that is helping us a lot and of course the association of Sam Balsara and Vishal Chinchankar gives us much more confidence.” says Sourabh Chatterjee, Founder and Executive Director, Uncle Delivery while commenting on this partnership.
On this new association, Vishal Chinchankar, Chief Executive Officer, Madison Digital and Madison Media Alpha said, “It is fascinating to me that Uncle Delivery strives to deliver fast, reliably, while prioritizing the safety of its partners in this competitive market. I’m thrilled to have Uncle Delivery on board and look forward to working with them to deliver innovative and meaningful projects.”
Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others. Madison Media Alpha is a part of Madison World, India’s largest homegrown Communication Agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.