New Delhi : Uninor, Norwegian telecom firm Telenor’s India unit, expects to continue focussing on delivering affordable Internet services, aiming to attract at least half of its subscriber base to its data offerings by 2017.
The telco that has launched the ‘Internet for All’ campaign last year, said that the move from consumption-based pricing to service-based tariffs that allow users to chose packs basis their usage brought a paradigm shift in the market.
“By offering relevant and affordable data services, we aim to have 50% of our users accessing internet by 2017,” Uninor chief product officer Amaresh Kumar said, and added that, since they embarked on the new strategy, internet revenue and subscribers base have doubled in 2014.
Of the total 4.25-crore Uninor subscribers, 22% access internet services currently, while its strategic alliance with top two Web applications – Facebook and Whatsapp -have added strength to the the telco’s business.
“As a customer-centric brand, our focus remains on basic internet services and we will continue to offer relevant services based on customer demand,” Uninor’s senior executive said.
The internet penetration in India, as per industry estimates, is expected cross 500 million users by 2017, primarily driven by a wireless network while 70% of the Web traffic comes from mobile devices.
“In the future, Uninor will take forward its ‘Sabse Sasta Internet for All’ strategy, we will keep on offering affordable products to facilitate consumers’ connected lifestyle based on voice and data services,” added Kumar.
Uninor offers combo packs of Facebook and Whatsapp and Internet browsing packs at affordable hourly, daily, weekly and monthly price ranges, starting as low as Rs 1.
The objective behind introducing such products, Kumar said, is to provide enriching experience to first time internet users and later and later converting them to committed internet users.
Uninor’s service-based packs have disrupted a market where customers were being charged on volume of data used. It has helped in attracting many first-time users.