Saatchi And Saatchi Propagate, part of Publicis Groupe India, has conceptualised the launch campaign for Upes On. It is a new entrant into the online degrees and learning space. This two-film campaign showcases stories of individuals who have transformed their lives with an additional online degree. The films have been shot in Hindi, English and Telugu for better reach.
The first film “Driving Tomorrow” highlights the journey of a man who, despite life’s challenges, chose Upes On and went on to achieve great success. The second film ‘Rebel’ features a girl who opted for Upes On’s online education over traditional college, forging her own path as a decisive and independent thinker.
Saatchi And Saatchi Propagate executive VP, business head Prachi Bali said, “We aimed to create a campaign that not only exhibited the transformative capability of education but also connected with the viewers on an emotional level. Through these films, we have knitted a yarn of touching and inspiring stories, each reflecting the success that comes with knowledge.”
Upes On senior director global sales and marketing and business head Sumanth Palepu added, “The stories from the two campaigns, ‘Driving Tomorrow’ and ‘Rebel,’ highlight how education can make a big difference in people’s lives. Both campaigns tell us that education can shape your future, no matter how you choose to learn. Upes On is all about supporting unique journeys and encouraging people to choose online degrees that match their dreams. It’s a call to action to rethink education and take charge of your own path in a world that’s constantly evolving and creating new and innovative ideas.”
Saatchi And Saatchi Propagate ECD Sudarshan Sudevan, creative director Delna Dastur commented, “While UPES ON provides an opportunity to pursue online education, we focused on capturing the emotions experienced by students after completing their education. In the two films, we delve into emotions such as a profound sense of achievement and pride, coupled with the empowering feeling of creating one’s own narrative. These films help us strike a chord in the hearts of people, further making them want to pursue an online education.”
The campaign films are live and will have presence across digital platforms as well as in cinema
halls.
Film 1:
Film 2:
Team Credits:
CEO: Paritosh Srivastava
Chief Strategy Officer: Snehasis Bose
EVP & Business Head: Prachi Bali
Executive Creative Director: Sudarshan Sudevan
Creative Director: Delna Dastur
Vice President: Alisha Furniturewalla
Brand Partner: Vaishnavi Chowbe
Sr. Brand Associate: Karnika Sharma
Sr. Copywriter: Varsha
Brand Strategy Partner: Shadman Alvi
Mainline Team
Executive Vice President- Hindol Purkayastha
Sr. Vice President: Amitabh Sreedharan
Associate Vice President: Benny Thomas
Chief Creative Officer-Rohit Malkani
Creative Director- Sunil Bhandari
Senior Art Director- Sanjib Mondal
Production House- Airvision Films
Director- Azfar Iman
Producer- Zara Iman
Feedback: [email protected]
