On World Earth Day 2021, MTV brings a quirky brand film that reiterates, “Using Plastic is Crime” and it’s high time we take the onus to save our planet!
With its tongue-in-cheek representation, the brand film by MTV opens to a setting of a potential crime scene, where a masked killer is all set to choke a man with a piece of plastic. Much to the victim and the killer’s surprise, the Police arrive at the scene, leading on to a pressing conversation where the Policeman reprimands the killer on the careless use of plastic. The humorous representation in the film draws a bold parallel of showcasing the usage of plastic as a grave crime and leaves the viewers with a stark reminder of the same.
The global concern of plastic pollution refuses to cease. The current scenario and the glaring statistics around the world are a constant reminder of the crime we’re committing on Mother Earth, and the clock is ticking faster than ever! While we continue to stay at home and fight against the pandemic, let’s do our bit to save the environment and not make way for another one.