Hyderabad: Telugu News Channel V6 News always strives to connect with the Telugu audience by associating itself with all Native festive occasions of Telangana such as Batakamma Festival, Bonalu Festival, Yedupayala Jatara, Sammakka Saralamma Jatara etc…
Presently, V6 News is celebrating the ongoing Bonalu season, a Native Festival of Telangana that was declared as the State Festival by the Government, wherein annual rituals are being performed. It is a month long celebration and prayer for ‘Ammoru’, considered to be the most powerful Goddesses, and V6 News has charted an extensive coverage of the event with a special program “Mana Bonalu” that highlights the tradition, Heritage and Importance of Bonalu Festival that also includes Live Telecast of celebrations in major temples across the twin Cities of Hyderabad and Secundrabad .
The Channel’s live coverage on every Sunday from various auspicious landmarks that are known for grand celebration of Bonalu festival are as following:
- On 17th July – From Jagadhambika Temple in Golconda
- On 24th July – From Secunderabd Laskar Mahankali Temple
- On 31st July – From Laldharvaja Shimmavahini Ammavaru Temple
The Special Coverage of Bonalu Festival on V6 News on 17th July has transpired in to increase in viewership to the tune of 10% to 12%. The Channel has scored 12.35 TVR on Hyd 15+ years TG, 12.29 TVR on Hyd F 15+ years TG and 12.41 TVR on Hyd M 15+ Yrs TG.
The Channel also proactively takes part in all state celebrations like Telangana formation day, Independence day and Republic Day by adopting customised approach to match with the moods of the audience during the respective occasions.
V6 News is known for its specialised approach towards connecting with the Telugu audience and it was the main driver behind the solid growth of the channel in Telengana and Hyderabad Market. Ever year, the channel releases tailor made song for Bathukamma Festival and it crosses more than one million hits on Youtube with in the same month.