Mumbai: Valerie Madon has stepped down from her role as Chief Creative Officer for Asia Pacific and Singapore at McCann Worldgroup, effective immediately. Moving forward, creative leadership will be fully integrated under the Singapore model led by Daniel Kee, supported by additional Omnicom Advertising talent where appropriate, confirmed Sean Donovan, President, Omnicom Advertising Asia.
Madon joined McCann from Meta, where she was Director of Creative Shop for SEA and emerging markets. During her time at McCann, she served as APAC Chief Creative Officer since August 2023, Chief Creative Officer for Southeast Asia from May 2023, and Singapore CCO from March 2025. She led creative campaigns for clients including Mastercard, Ferrero, L’Oréal Thailand, and Chick-fil-A Singapore.
She also launched several talent initiatives, including the ‘Ambition Collective’, an APAC programme to train and showcase emerging creative talent, and ‘Shape My Portfolio’, a mentorship platform offering one-on-one portfolio reviews from industry leaders.
Madon’s departure coincides with the merger of McCann and MullenLowe Singapore under the leadership of Paul Soon, formerly CEO of MullenLowe Singapore, who will continue as the new CEO of McCann Singapore. Gonzalo Olivera will serve as the merged organisation’s president from 1 January, with Brandon Cheung, CEO of McCann Singapore and Southeast Asia, supporting the transition into early 2026.
The changes come as Omnicom and IPG streamline their agency networks, consolidating several brands—including DDB, FCB, and MullenLowe—into three global creative networks: BBDO, McCann, and TBWA. Despite consolidation, TBWA’s leadership in Greater China, Singapore, and Malaysia remains unchanged.
