Mumbai: Value 360 Communications, an integrated communications firm, has appointed veteran financial strategist Keshav Shanbhag as Chief Financial Officer (CFO). As the company gears up for its public listing, Shanbhag will oversee financial strategy, investor relations, and overall financial health, ensuring a seamless transition into the public markets.
The appointment marks a significant milestone in Value 360 Communications’ journey to becoming India’s first publicly listed PR firm. This development follows the successful closure of the company’s pre-IPO investment round, which saw participation from Bollywood actor Huma Qureshi and other prominent investors. With plans to file its Draft Red Herring Prospectus (DRHP) for an SME IPO, the company is strengthening its leadership team to navigate the next phase of growth.
With over 17 years of expertise in capital markets, IPOs, M&A transactions, and business transformations, Shanbhag has held leadership roles at MCX, IN10 Media, and Dentsu Aegis Network. His instrumental role in MCX’s IPO, which was recognized as the ‘Best Mid-Cap Equity Deal’ in the APAC region, further solidifies his credentials as a strategic finance leader.
Leadership Insights Commenting on the appointment, Kunal Kishore, Group CEO & Co-founder, Value 360 Communications, said, “Bringing Keshav on board as CFO marks a strategic advancement in our journey. His proven expertise in managing IPOs, M&A transactions, and driving business transformation perfectly complements our ambitious five-year growth strategy. We are confident his leadership will be instrumental in creating substantial value for our stakeholders as we scale our operations exponentially, completing 20 years of operations in 2027.”
Expressing his excitement about joining the company, Keshav Shanbhag, CFO, Value 360 Communications, shared, “I’m honored to join Value 360 Communications at such a transformative juncture in its corporate journey. The opportunity to steer the company’s financial strategy as it prepares for its public listing represents a unique challenge. I look forward to leveraging my experience in capital markets and investor relations to advance Value 360 Communications’ position as the market leader in integrated communications while delivering exceptional value to our clients, stakeholders, and future shareholders.”
Value 360 Communications’ five-year growth vision focuses on scaling operations through capacity building, technology investments, market expansion, and strategic acquisitions. The company has built an impressive client portfolio featuring Tata Motors, Pernod Ricard, Kia Motors, Skoda, FedEx, Digi Yatra, POCO, Zupee, Mondelez, Audi India, and EaseMyTrip, among others.
As the demand for integrated, data-led PR and marketing solutions surges, Value 360 Communications is strategically positioned to capitalize on market opportunities through its expertise in strategic advisory, digital intelligence, and technology-driven storytelling.
