Mumbai: Promising and delivering nothing less than top quality English entertainment, Vh1 has been a favorite amongst music listeners who like to keep themselves updated on all things cool in the Music and Lifestyle spaces.
In addition to the current favorites on air, The X Factor UK, Rock Legends, Vh1 Trending, Vh1 Playlist, Vh1 Hip Hop Hustle and many more, the channel is prepared to present a massively entertaining line of shows that include A To Z of EMA’s, Vh1 Fate, 2016 Europe Music Awards Nominees Special, Vh1 Drawn to Life and Vh1 One in a Billion!
Besides all the fun on-air, Vh1 is now priming to go into the second phase of its college program, Vh1 Represent. The program garnered an excellent response in its first phase and Vh1 is all set to make it even bigger and better! Vh1 Represent will now reach 200 colleges across 25 cities in India with numerous on-ground initiatives, partnerships with college festivals and 400 youth ambassadors that represent the brand within colleges. In this phase expansion to tier two markets is a main focus helping the brand reach out to the youth pan India in a fun and engaging manner.
Commenting on the new line-up and Vh1 Represent, Sabrina D’Souza, Marketing Head – English Entertainment, Viacom18 shared, “This month, we’re not just excited about the wholesome programming we’re going to be offering, but the college program Vh1 Represent. Poised to be India’s largest youth connect program we are really excited about the road ahead.”