Mumbai: The newest telecom brand Vi, today rolled out a very exciting proposition for its prepaid customers that will enable them to enjoy ONE year of ZEE5 premium membership at no additional cost. The offer is applicable on select data plans starting from INR 405 and will provide Vi customers access to ZEE5’s premium bespoke content in 12 languages across originals, shows and blockbuster movies.
Inviting all mobile customers with discerning entertainment choices to avail of this attractive offer, Avneesh Khosla- Marketing Director, Vodafone Idea Limited, said, “Content consumption has seen an explosion as consumers today are spending 25%-30% more time (over 3 hours per day) watching varied content on their devices. ZEE5 as a leading OTT platform has a rich and diverse content repertoire which appeals to a wide cross-section of society. Their large library of movies and original shows in Hindi and other regional languages makes them an ideal partner as it helps us appeal to a large cross-section of the smartphone population in this country that is seeking to do more with their mobile devices. With the new Rs. 405 ZEE5 Recharge pack that we are launching – we are providing the consumer the best of both worlds – access to the best entertainment on ZEE 5 for one year coupled with huge telco benefits – an unbeatable combination that delivers great value to consumers …”
The annual ZEE5 membership is available with Vi data plans with recharge value of INR 355, INR 405, INR 595, INR 795 and INR 2595.
Speaking on the collaboration, Rahul Maroli, Senior Vice President and Head SVOD, ZEE5 India said, “ZEE5 and Vi are classic consumer first brands, and this collaboration exemplifies this core DNA that these brands have been built on, by bundling the best of entertainment offering for the ever-evolving digital consumers of India and Bharat. As part of this unique offering, Vi users will get one-year access to the premium bespoke content that ZEE5 has on offer across 12 languages with the 5 Vi prepaid recharge packs. This partnership is of many firsts and it aims to provide a superior content watching experience to the Vi users at their convenience”
With a free ZEE5 premium membership, Vi customers can binge watch critically acclaimed original series.