Viacom International Media Networks is launching of one of its global anchor brands Paramount Channel in Asia. Building on the network’s international success in Spain, France, Russia, Romania, Hungary, Latin America and Italy, VIMN has secured its first distribution deal in Asia with CTH, a major Pay-TV operator in Thailand.
The high-definition 24-hour movie channel is set to launch first in Thailand in May. The agreement also includes a new licensing deal for MTV Thailand to be officially moved over to CTH, which was effective from 15 January 2016.
“The introduction of Paramount Channel in Asia is a key, strategic step in deepening our presence both in Thailand and in Asia, while expanding our portfolio of adult-targeted brands. We’re thrilled CTH has come on board for this highly anticipated launch in Asia and look forward to seeing Paramount Channel expand further in the coming months,” said Mark Whitehead, executive vice president and managing director for VIMN Asia.
The 24-hour network will offer audiences a unique mix of blockbusters, movie hits, cult favorites and some of the most award-winning films in the history of cinema from Paramount Pictures’ monumental film library.
Paras Sharma, SVP of MTV, Comedy Central & Paramount Brands and Digital Media, VIMN Asia said: “Our library is home to the biggest stars and this will shape our programming as audiences relive the unforgettable moments and great film franchises in the comfort of their own homes.”
Sharma (pictured) will lead the new channel in Asia, while continuing in his current role as Senior Vice President of MTV & Comedy Central brands and Digital Media in the region.
The launch of Paramount Channel in Thailand will bring the total international reach of the channel to more than 90 million households. Paramount Channel will join its sister channels MTV, Nickelodeon, Nick Jr., Comedy Central, MTV Live and MTV China in the region.
Under the agreement, CTH will also manage advertising sales together with VIMN Asia for both Paramount Channel and MTV Thailand. Under CTH, MTV Thailand will continue to operate as a fully localized channel – made in Thailand for Thai viewers.