Viacom18 has announced the appointment of MS Dhoni as their Brand Ambassador. The network stated that the cricketer will amplify their vision for making live sports viewing synonymous with digital.
As part of this collaboration, Dhoni will take part in multiple network initiatives that will be featured on JioCinema, Sports18, and his own social media accounts. Furthermore, he will also be featured in JioCinema’s upcoming TATA IPL campaign.
“I truly believe that watching sports is best enjoyed when you can catch your favourite action on-the-go or from the comfort of your own home but with interactivity, choice and personalisation, something that only a digital platform can offer,” said MS Dhoni. “JioCinema is taking the proposition to a whole new level by engaging with fans in ways one could never think of. I can’t wait to be part of this paradigm shift and what is the future of sports viewing,” he added.
“MS Dhoni’s leadership and game-changing abilities are well-documented, but his humble and grounded personality resonates with the digital natives, who value authenticity and transparency,” said Viacom18 – Sports CEO Anil Jayaraj. “Dhoni has set unparalleled benchmarks and evolved rapidly, which aligns with our vision and proposition on how sports viewing is best experienced on digital,” he added.