Viacom18 is all set to launch its English sports channels Sports18 1 and Sports18 1 HD on April 15 in the midst of IPL 2022. The company has priced its sports channels at Rs 8.
The network has also launched a one-month promotional offer for distribution platform operators (DPOs) wherein Sports18 1 and Sports18 1 HD will be available free of cost.
Star and Sony networks have been dominating the sports broadcasting category till date. However, the launch of these channels backed by Reliance, which owns a major stake in Viacom18, will be a big challenge in the market.
For the past few months, Viacom18 Network has been focusing on sports. It had acquired media rights of LaLiga, FIFA World Cup 2022, Serie A and French Ligue 1 to be broadcasted on its platforms like VH1, MTV and Voot. Sports broadcasting will become a three-player market with the entry of Sports18.