Red Bangle, a global video production agency founded in 2017, has repositioned itself as a ‘Brand Content Production Agency’ in India, offering strategy, campaign and content services to brands in the country.
The company co-founded by Lakshmi Rebecca and Sunil Patrapati is headquartered in Bengaluru and currently operates remote teams in Delhi, Mumbai and Chennai. Alongside the repositioning announcement, Red Bangle has revealed plans to open its second office in India in Delhi. It also has an office in Singapore.
The repositioned entity expects the headcount to go up from 65 presently to 120 by December 2024, post the transformation.
The company recently appointed Vivek Chandra Shenoy as the VP of Strategy and Marketing, and Ankur Bora as SVP of Business Development and Client Servicing. It is set to onboard a National Creative Director soon.
Lakshmi Rebecca, Co-founder and CEO, Red Bangle, said, “From day zero, we had a larger vision and we’ve stayed true to that and we’ve been building for the future. When we started out, we made a conscious choice to fill a specific gap in the global video market, and we have had a lot of success on this path. Today, the time feels right to expand our horizons with holistic services that address a large need in the India market today. We’ve always been thinking and solving problems for our clients, and now we can move from being a service provider to a strategic partner for them. And we want to achieve this with some of the best talent in the industry.”
Sunil Patrapati, Co-founder and CTO, Red Bangle, added, “Over the last six years we’ve built a lot of trust in the film and video production market, and our clients have always asked for more from us. The opportunity is ripe for our expansion. And India is a very exciting market to pursue this in.”
The company claims to have onboarded over 30 new clients this year. In its new avatar, Red Bangle aims to be a one-stop shop helping brands leverage communications and content to drive growth.
Red Bangle said in a statement that its expanded offerings leverage its credibility in the Indian market and are in line with global industry trends. The Indian content marketing industry is poised to grow at 17.3 pc per annum and will triple its worth in the next seven years to US $144 billion in 2030, it added, quoting a Research Dive report.
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