Delhi: Noida-based online video analytics software platform, Vidooly has raised INR 15.08 crores from Alibaba (Netherlands) and Times Internet in Series C Funding. As per the filings with the Ministry of Corporate Affairs, the Alibaba (Netherlands) has put in INR 14.4 crores, while Times Internet has extended INR 71 lacs.
Vidooly raised $1.4 million in Series A funding from Times Internet and Gujarat Venture Finance Ltd (GVFL) in 2017. The five years old companyaims to expand the business in India and international markets like US, Europe and Asia.
In September 2018, Vidooly ventured into gaming and e-sports market with its new product, ‘eSports Analytics’ that offers market forecasts, data tracking and consumer insights for brands, game studios, online streaming platforms and e-sports organisers.
Vidooly has promising cliental that includes GroupM, TVF, TATA Housing, MindShare, etc., that rely on the product to drive better engagement for their video content. It is a one-stop-solution for brands, content creators, agencies, networks and media companies wanting to advertise on these platforms.