New Delhi: Vigor Media Worldwide has bagged the PR mandate of Nicholas Healthcare. The contract comes as another acknowledgment of the distinctive PR and communications approach of Vigor Media Worldwide. The role of Vigor Media Worldwide will be to build a strategic communication framework for Nicholas Healthcare and strengthen its indomitable leadership positioning in the Healthcare industry.
Vigor Media Worldwide won the prestigious account after an aggressive multi-agency pitch followed by a competitive bidding process. The mandate for Nicholas Healthcare will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its proficient and dedicated team along with its dextrous national and global associates for greater visibility and strong positioning of Nicholas Healthcare among targeted segments.
Kapil Jain, Chief Executive Officer, Nicholas Healthcare said, “We maintain a holistic approach towards health restoration and in our relentless effort of business expansion to reach our clients (Hospitals) across India, we have chartered a strategic brand positioning plan. In this journey of building “Nicholas” brand and to set new milestones for us, we are happy to welcome on board Vigor Media Worldwide, whose proposed communication strategy is in sync with our objectives. I am confident that they will assist us to establish a focused communication approach with all our stakeholders (Hospitals & Channel Partners).”
Commenting on winning the PR mandate of Nicholas Healthcare, Nilanjan Chakrobarty, CEO, Vigor Media Worldwide said, “We are elated to have been considered by Nicholas Healthcare to be their image consultant after a critical assessment and we pledge to assist them on their journey towards achieving business excellence. We stand committed to our virtues of transparency, proactivity, and result-oriented approach to meet and deliver their key expectations of business growth.”
Nicholas Healthcare is a pioneer of the global healthcare ecosystem enabling accessibility to medicines and medical consumables/equipment from across the globe. Their focus is to bring new technologies and products in India to help doctors and hospitals to provide excellent cure at affordable price. As a philosophy to bring the best products and provide focussed customer care services, Nicholas follows stringent quality control monitoring and dedicated customer care centre.
Vigor Media Worldwide has cross-sectoral expertise spanning across Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting and a host of other sectors of the economy. Its client portfolio includes top-of-the-line brands in the industry with recurring associations across years.