New Delhi: Vigor Media Worldwide has secured the public relations mandate for premium designer fan brand The Fan Studio following a multi-agency pitch process. Under the mandate, the agency will lead strategic communications and media outreach initiatives aimed at strengthening the brand’s visibility and supporting its growth ambitions across domestic and international markets.
The account will be managed from Vigor Media Worldwide’s Delhi-NCR office, with support from the agency’s network of associates across India and overseas markets. A dedicated communications team will be responsible for enhancing The Fan Studio’s brand presence and reinforcing its position in the designer fan segment.
The Fan Studio entered the designer fan category at a time when the segment had limited players in India. Over the years, the brand has built a portfolio of custom-made fans that blend functionality with craftsmanship, incorporating handcrafted detailing and traditional design influences.
The company works with a variety of premium materials and finishes, including marble inlay, metal carvings, and intricate woodwork, creating bespoke fan designs tailored to customer requirements. Its products are installed across luxury residences, hotels, and resorts in India and international markets.
Expressing enthusiasm for the partnership, Prateek Shah, Director, The Fan Studio, said, “Over the years, we have worked on a simple idea that a ceiling fan can be more than a functional product. Every design that leaves our workshop carries a certain amount of craftsmanship and individuality. As we take the brand to newer markets, we wanted a communications partner that understands our journey and the category we operate in. We look forward to working with Vigor Media Worldwide in this next phase of growth.”
Commenting on the mandate, Nikhil Singhal, Founder, Vigor Media Worldwide, said, “The Fan Studio occupies a unique space in the market. While most brands in the category focus on utility, it has built its reputation around design and customization. The company also has an interesting legacy and a strong story behind its products. Our effort will be to bring these aspects to the forefront through focused communication and media outreach.”
The Fan Studio is part of the TULLU Group, a manufacturing company with roots dating back to 1958. Leveraging this legacy, the brand has established itself as a niche player in the premium home décor and design segment, offering products that combine engineering expertise with artisanal craftsmanship.
For Vigor Media Worldwide, the mandate further strengthens its portfolio across lifestyle and consumer-focused categories. The agency serves clients across sectors including real estate, education, lifestyle, FMCG, hospitality, healthcare, technology, security, and consulting, with a focus on strategic communications and stakeholder engagement.
Through the partnership, both companies aim to amplify The Fan Studio’s unique design-led proposition and expand awareness of its handcrafted, customized offerings among consumers, architects, interior designers, and hospitality stakeholders.
