Hyderabad: Myntra announces the launch of its latest brand campaign with its new brand ambassador, Vijay Deverakonda, aimed at establishing the brand as India’s Fashion Expert. This is part of a larger, nationwide star-studded brand campaign, with some of the most popular actors from cinema, entertainment, and fashion, who are also much-loved fashion icons, making it one of the biggest celebrity-led campaigns for an e-commerce brand in India.
Vijay’s extreme popularity, given his success and ability to be effortlessly stylish, coupled with his charismatic attitude, has earned him quite a following. This association will certainly make customers look out for their favorite actor’s wardrobe on Myntra, even more now. Vijay’s fan following across cohorts will strengthen Myntra’s position as the premium fashion destination of choice and bring in additional salience for the brand.
Myntra has launched a mega-brand campaign with the combined star power from across film industries, featuring the most sought-after celebrities. With these stars who are loved and admired for their acting prowess and fashion quotient, Myntra is set to unleash its biggest-ever lineup of brand commercials.