Wild Stone Code, a male grooming brand from McNROE, has launched a TVC featuring Vijay Deverakonda to promote its pyro range, which is part of a trio of premium fragrances that also includes Terra and Acqua.
The film starts in a mystical palace, with the actor confidently walking through a blazing fire, symbolising the passionate and determined nature of a true gentleman. The brand highlights that the intensity of the flames reflects the inner drive and indomitable spirit embodied by Code perfumes.
Watch the film here:
Ankit Daga, Head of Business Development at McNROE Consumer Products, said, “Inspired by the elements that shape our very being, the collection consists of three Perfumes — Pyro, Terra, and Acqua. Each fragrance carries a distinct charm, inviting consumers to embrace a personal expression and celebrate their individuality through an immersive sensory experience.”
Commenting on the collaboration, Deverakonda said, “I was absolutely thrilled when Wild Stone CODE approached me with the concept of Perfumes crafted from the elements and the campaign planned for Pyro Perfume. It truly embodies the fiery passion that burns within every man. The remarkable dedication and commitment that CODE brings to delivering exceptional grooming experiences perfectly resonates with my personal belief in the significance of self-care. Our collaboration aims to empower men, encouraging them to embrace their individual style and feel their absolute best.“
