Chennai : Star India’s Tamil GEC Vijay TV is brazing up to lift the bar in the fiction front with the launch of its new daily series “Andal Azhagar” at 7:30 PM during the weekdays (Monday to Friday) in place of “Thayumanavan”
Vijay TV, a pioneer in innovation and known for its path breaking ideas has been promoting more realistic Fiction content such as Kana Kanum Kalangal, Aval, Aaha, Pirivom Sandippom, Saravanan Meenakshi, which have stood out from the crowded Fiction shows in Tamil GEC market and proved to be winners with its uniqueness in Fiction Content ideation and conceptualization.
Now in order to pitch for a better realization in the fiction front, Vijay TV is launching its new drama series titled ‘Andal Azhagar’ a story about two big families who are living in Chettinad which is famous for its culture of rich family values, relationship, prosperity, architecture and religious temples.
‘Andal Azhagar’ is family drama based on Love, hurt, Human Emotions and Family values. The highlight of the serial are the mesmerizing tunes of Legendary Music director Illayaraja, which are used generously throughout the show. Though there are 100’s of tunes that are ever refreshing and vibrant, four super hit songs from his all time hit compositions have been used for promotions.
Evergreen Romantic tunes with rustic back-drops which keeps resonating in the minds of all ages namely, ‘Maanguyiley poonguyiley’ from the movie Karakaattakkaaran, ‘Amman Koil Kizhakkaaley’ from the Sakalakalavallan, ‘Pothivecha malligaimottu’ from Manvasanai, ‘Adi aathaadi’ from Kadalora avithaigal have been used in the serial as theme songs at various occasions. This is a first of its kind attempt on a Tamil fiction drama.
The story revolves around two proud families of chettinadu fatefully getting separated by a marriage. The love of the daughter in the family that causes a bigger divide takes the story forward. As egos are hurt in both side, the rift widens and the innocent ‘love’ suffer. Will the next generation unite or divide the families, the answer hides in the storyline of “Andal Azhagar”
The cast and crew comprises popular names from the Tamil Television industry that include Kalyani, Bala, Stalin, Ramya, Natraj, Chandran and many others. The serial is directed by Kadhiravan.
As Vijay TV had mastered the skills of winning the fiction war in Tamil GEC market and its properties touching new high level of ratings day by day. The show’s exceptional on-air promos has created a much needed hype among the audience and expectation among the TV Industry too.