New Delhi: Marking the start of 2026 with a renewed focus on conscious and sustainable living, Organic Tattva, one of India’s leading organic food brands, has launched its 2026 Resolution Campaign, urging consumers nationwide to pledge to organic, pesticide-free food. The campaign is led by globally acclaimed chef, humanitarian and clean-eating advocate Vikas Khanna, underscoring the brand’s commitment to making organic food a long-term way of life rather than a fleeting trend.
Positioned as a purpose-driven initiative, the campaign encourages consumers to adopt resolutions that are realistic, lasting and impactful. Organic Tattva highlights that choosing organic food is a sustainable solution that goes beyond personal health, positively impacting food safety, soil health, farmer welfare and environmental well-being.
At the heart of the campaign is Organic Tattva’s ‘Organic Pesticide-Free Food’ programme, a consumer awareness initiative designed to empower informed decision-making. Each Organic Tattva product carries a QR code that enables consumers to independently verify sourcing, purity and batch-wise testing details, reinforcing transparency and trust.
Rohit Mehrotra, CEO, Organic Tattva, said, “At Organic Tattva, we believe that food choices shape not just individual health, but the future of our food ecosystem. As we begin 2026, we wanted to inspire consumers to take a resolution that truly lasts. Choosing organic, pesticide-free food is one such decision. Through this campaign, we are empowering consumers to verify purity themselves and make informed choices backed by transparency urging complete transparency and traceability.”
The programme also sheds light on the rigorous processes involved in producing genuinely organic food. Organic Tattva emphasises that its commitment extends across the entire value chain, including resting soil for three years before cultivation, scientifically tested soil, trained and supported organic farmers, 100% certified organic farms, over 250 pesticide tests, and end-to-end QR-based traceability for every batch.
The campaign is brought alive through a brand film featuring Vikas Khanna, who is currently back on Indian television with MasterChef India. In the film, Khanna urges consumers to pause and reflect on a fundamental question—whether the food they consume daily is truly pure.
Vikas Khanna, Ambassador for Organic Tattva’s Flours and Dals, said, “Clean eating starts with awareness. What we cook for our families should be as pure as the intent behind it. This campaign asks a simple but powerful question: do we really know what’s on our plate? Choosing organic is not just a lifestyle choice, it’s a responsibility towards our health, our family and our planet.”
The narrative encourages audiences to look beyond assumptions, understand the source of their food and make informed choices rooted in transparency and trust, positioning organic food as a meaningful and achievable resolution for 2026.
Manisha Singh, Director, Maximus Collabs, said, “This campaign for us is a purpose-led narrative rather than a conventional brand message. By spotlighting Organic Tattva’s authentic organic practices and traceability, and pairing it with Vikas Khanna’s credibility, we sought to inspire consumers to think differently about what they eat and why it matters.”
Conceptualised and executed by Maximus Collabs, the 2026 Resolution Campaign will be rolled out across digital platforms, social media, PR and consumer education touchpoints, reinforcing Organic Tattva’s commitment to clean eating, trust and transparency, and inviting India to begin 2026 with a resolution that truly matters.
