Chennai: Ananda Vikatan, Tamil Nadu’s leading media group with its strong presence in Print, Digital, Activations, Awards and TV Content has amplified its regional team. Shankar M has joined as the Business Head for Tamilnadu and Kerala regions. Shankar comes with a wealth of print experience from reputed publications such as The Hindu, The Times Group and Daily Thanthi. His last assignment was with Daily Thanthi where he was responsible for growing Print and Digital footprint.
Ganesh Murugan, who was leading the regional market in addition to his digital responsibilities has been elevated as National Head – Digital solutions & Branded content. Ganesh Murugan was instrumental in growing the digital advertising pie for the Vikatan Group over the last 2 years. He was earlier vested with the additional responsibility of growing the TN & Kerala markets for all verticals.
Jagadeesh, a long timer in Vikatan, is actively leading print led growth thru focussed initiatives. In order have a focussed approach for Print verticals, Jagadeesh has been assigned the national responsibility of print portfolio for driving revenue growth thru innovations and special projects. He will be instrumental in increasing the ad vibrancy and responsible for bringing national brands to Vikatan bouquet of Magazines.
Mr. B Srinivasan, MD, Vikatan Group in his welcome said “Shankar will add momentum to our growing impetus of regional advertisers and will be key in establishing client & agency partnerships across TN & Kerala for our various platforms. With this realignment, Ganesh Murugan & Jagadeesh will be focussing on national clients for bringing them to Vikatan fold and ensuring that Vikatan.com & Vikatan Magazines becomes a compulsive part of their media plan.
With a 93 year old legacy and trend setting editorial approach, our flagship magazine Ananda Vikatan is market leading with 27 Lakhs total readership, as per IRS 2017. Vikatan.com carries this legacy with the agility of a digital native. According to Comscore MMX report, Vikatan.com is the No 1 digital platform in Tamil with 27 Lakhs UVPM (Jan-Aug 2018). With 7 million subscribers for YOU TUBE and 10 million FB followers, digitally Vikatan is growing its strengths by each day.
I wish Shankar, Ganesh Murugan & Jagadeesh all the very best in their new roles.”