After successful completion of Vikatan Fest-Eve Season-I, a Residential Welfare Association (RWA) activation that spread across 8 weeks reaching more than 50,000 residents in 20 Residential complexes throughout Chennai.
Vikatan Fest-Eve helped 7 brands ranging from Automobile, Real Estate, Hospitality and FMCG to connect with their intended Target Audiences and provided the much-needed touch, feel & taste factors that the brands were looking from this last mile connect activation.
Tata Nexon, the mid-sized SUV, our presenting sponsors offered test drives to its aspiring customers and many children brought their parents to experience various facets of the SUV including the fun ride. Similarly, Honda2Wheelers showcased their various models while both, men & women made use of the convenient test drive at their doorstep. In parallel, food brands such as Thirumala Milk, Agaram Foods, Meat & Eat FamilyRestaurant,not only offered samples but also engaged with their TG, particularly women and kids, through live cooking, recipe contests, snacking challenge etc.
The highlight of Vikatan Fest-Eve are the live demonstrations, game shows, cultural events, musical engagement as well as food stalls and followed by a delicious dinner sponsored by Meat & Eat FamilyRestaurant, served as a wholesome entertainment evening for the family and thereby creating positive imagery for the brands. Scheduled every weekend, Vikatan Fest-Eve Season II is open for all the residents of the apartment. We intend to bring together entertainment and lots of gifts to apartment residents in Chennai and various interested brands to their doorstep. Over the next 8 weeks, Vikatan Fest-Eve RWA Activation is lined up across 20 Apartments that will provide great connect platform for advertisers who are looking to reach out to the upmarket Chennai audiences.
NS Easwaran, CSO, Vikatan Group, expressed that “We take this opportunity to thank our Season I Sponsors, Tata Nexon,Thirumala – Champ up, Wooden Chekku Cold Pressed Oil, Meat & Eat, Honda, Mahindra Life Spaces and Nippon Paint. For the time-starved residents in a sprawling city like Chennai, Vikatan Fest-Eve provided the much-required entertainment & excitement by bringing the celebrations to their doorstep. Occasions like these help brands to reach their TG while offering touch & feel of their products and brand in a custom created platform. As we kick start Season II, we are proud to associate with Honda Amaze, our Title Sponsor, HDFC Bank & Shree KumaranThangaMaligai, our Powered-by Sponsors, Chekku Cold-Pressed Oil, Meat&Eat Family Restaurant &ArunExcello as our Associate Sponsors and Continental Xtra as our Beverage Partner.”