Mumbai: Madison Media has announced the appointment of Vinay Hegde as Senior Vice-President Buying. He will be reporting to Neelkamal Sharma, the COO – Buying for the group.
Prior to this assignment Vinay Hegde was associated with Starcom MediaVest Group where he was the National Trading Director.
Hegde comes with more than two decades of experience. He worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.
Vikram Sakhuja, Group CEO, Madison Media and OOH, said, “I am delighted to have Vinay join our team. I have known him as a fantastic Buyer whose understanding of the Indian TV environment is second to none. He will bring considerable heft to Madison’s prodigious Buying strength.”
Hegde said, “I am delighted and look forward to using my experience to contribute to the crystallization of the vision of the leadership team here at Madison. In my view Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja.