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Home Campaigns

Vir Das turns up the heat in KFC India’s new Dunked campaign

by MN4U Bureau
January 26, 2026
in Campaigns
Reading Time: 3 mins read
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Vir Das turns up the heat in KFC India’s new Dunked campaign
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Mumbai: KFC India has teamed up with comedian, actor, musician, and director Vir Das to bring its latest campaign, Dunked, to life with a bold, saucy twist.

In the new video, Vir Das turns everyday “dry” problems—whether in love, work, or social life—on their head with unexpected and hilariously saucy solutions.

“My social life is dry. My friends don’t invite me out anymore,” he says. His advice? “Don’t play it safe, club main jaake panga karlo!”

“Work life is dry. No promotion,” he adds. His saucy fix: “Never let them know your next move. Reply to mails with ‘not my bhains, not my lathi!’”

The campaign is powered by KFC’s new Dunked range, which combines its iconic finger-lickin’ good chicken with indulgent, bold flavours. Featuring the all-new Fiery Texas BBQ sauce, the Dunked range promises to make every bite unapologetically saucy.

Comedian and brand ambassador Vir Das brings his signature wit to the campaign, serving up advice as spicy as the sauces themselves.

 

View this post on Instagram

 

A post shared by Vir Das (@virdas)

Tags: Dunked rangeKFC IndiaVir Das

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