Mumbai: The Viral Fever explores the regional content market with the launch of its popular content in regional language under TVF Machi. The brand partners with India’s largest Rummy game company, Rummy Circle, for this new venture. As a part of TVF’s newest experiment, TVF Machi, will release popular web-series from the digital channel in Tamil and other regional languages. TVF aims at receiving love and feedback for its highly acclaimed shows from every corner and region in India.
India’s only show rated higher than Friends and House of Cards, TVF Pitchers, will be the first web show to be launched in Tamil. TVF Pitchers Tamil trailer will be released on both- TVF Machi YouTube channel and TVF Play app on September 29, followed by the show premiere on October 6. The digital channel will also be launching the show in Malayalam and Telugu in coming months. With TVF’s most popular web-series leading the pack, other popular shows like Permanent Roommates, Tripling, etc will be released in Tamil and other regional languages soon.
The Viral Fever has pioneered in creating an impact with its experiments in the past like movie integrations, integrated branded content and the latest- Airtel connected LIVE, internet’s first ever LIVE reality show.
Thrilled about TVF’s latest experiment, Vijay Koshy, Brand Head, TVF said: “Extremely excited to launch our most popular shows in regional languages. Good content shouldn’t have the barrier of language and that’s what we’re trying to do with the launch of TVF Regionals and TVF Machi to start with.”
Sharing his excitement for partnership of RummyCircle™ with TVF in launching TVF Machi, Sachin Uppal, CMO, Play Games24x7, said, “We believe local Indian content in local Indian languages is the right approach to engage and entertain Indian audiences. This partnership with TVF and one of the highest rated Web Series, TVF Pitchers, is a great step forward to spread awareness. The show talks about entrepreneurship, and belief in your skills despite all challenges in life. So is the spirit of the Rummy game. A great Rummy player sticks to his skills and fights his way to the top.”