Saturday, August 8, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Virat Kohli’s one8 brand expands into fitness with a brand-new app

by MN4U Bureau
May 19, 2023
in Featured, Digital Tech
Reading Time: 2 mins read
A A
Virat Kohli’s one8 brand expands into fitness with a brand-new app
Share Share ShareShare

Virat Kohli, in partnership with Trion, has launched the first ever one8 Fitness app, which aims to transform and revolutionise the fitness industry by offering personalised workout programs and supporting users to achieve their fitness goals.

The one8 Fitness app has been designed keeping in mind the needs of fitness enthusiasts who want to train anywhere, anytime. The app features personalised workout programs that adapt to the user’s fitness level and personal preferences, and is designed to accommodate those new to fitness as well as those with advanced training backgrounds.

An official statement form One8 read, “Capable of creating more than 1 billion unique workout combinations, the app offers immense variation and provides a fun and highly progressive experience. With support for a wide range of training types, ranging from strength to mobility and athletic performance, the app effectively enables users to take their fitness game to the next level at the gym, at home or wherever they are.”

“The one8 Fitness app also offers an exciting and unique feature that sets it apart from other fitness apps – the motivation from Virat Kohli himself. Through the app, users have the opportunity to get motivational messages whilst training and access exclusive content of Virat and his passion for fitness. The app also offers special discounts from one8 and its partner brands including Puma, one8 Commune, one8 Select, Hyperice and Ocean Beverages, making it a complete fitness solution for users,” added the statement.

Speaking on the launch, Virat Kohli, said, “I have always been passionate about fitness and have personally experienced the benefits of a healthy lifestyle. With the one8 Fitness app, I aim to provide a platform that encourages people to make fitness a part of their daily routine. The app’s smart backend system creates personalized workout plans that caters to users’ individual needs, making fitness more accessible to everyone.”

Jogesh Lulla
Jogesh Lulla

“We are excited to expand our portfolio of innovative products and services with the launch of the one8 Fitness app. With Virat Kohli onboard, we aim to revolutionize the fitness industry and provide users with a personalized fitness experience. We believe the app has the potential to disrupt the market and become the go-to fitness app for millions of users worldwide,” Jogesh Lulla, COO, Cornerstone Sport.

Tom Liljefors
Tom Liljefors

Tom Liljefors, CEO of Trion, said, “As a technology company, we are proud to partner with one8 to develop its first ever fitness app, which represents the future of digital fitness solutions. Our team has worked tirelessly to create an app that provides a truly unique workout experience that is both fun and effective. With Virat’s guidance and expertise, we have been able to deliver a product that will engage fitness enthusiasts of all levels. The launch of the one8 Fitness app marks a significant milestone for Trion and a big step forward in our vision of making high-quality fitness guidance more accessible and dynamic. And this is just the beginning, there’s much more to come!”

Tags: Cornerstone SportJogesh LullaTom LiljeforsTrionVirat Kohli

RECENT POSTS

Kuku FM, Penguin Random House India team up to launch audiobooks in Hindi
Digital Tech

Kuku FM, Penguin Random House India team up to launch audiobooks in Hindi

April 5, 2025
0

MUMBAI: Kuku FM, a storytelling platform and Penguin Random House India (PRHI), a publishing house, have teamed up to launch...

Read moreDetails
Kirthiga Reddy and Saurabh Doshi Present Verix: Transforming Verification Processes with Blockchain and AI Technology
Digital Tech

Kirthiga Reddy and Saurabh Doshi Present Verix: Transforming Verification Processes with Blockchain and AI Technology

November 2, 2024
0

Verix, an innovative end-to-end authentication and verification platform, is set to transform the verification landscape through its integration of blockchain...

Read moreDetails
Exploring the various types of water heaters
Featured

Exploring the various types of water heaters

August 29, 2024
0

A water heater or geyser is one of the many electronic appliances individuals use at home daily. Different water heaters...

Read moreDetails
Featured

Explore Bangalorе as a Tech Hub with a Grееn Hеart

August 21, 2024
0

Bangalorе is an India's Silicon Vallеy and it is a city whеrе modеrnity sеamlеssly blеnds with naturе. It's a place...

Read moreDetails
Criteo's net income rises four fold for the fiscal
Featured

Criteo’s net income rises four fold for the fiscal

February 9, 2024
0

Criteo a commerce media company, has announced financial results for the fourth quarter and fiscal year ended 31 December, 2023....

Read moreDetails
Chrome News Track 6: Parliament Budget Session 2024, Jharkhand Political Crisis, Speed News
Featured

Chrome News Track February 8: Election 2024, Congress Counters Centres White Paper With Black Paper, Speed News

February 9, 2024
0

Chrome News Track February 6Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought...

Read moreDetails

LATEST NEWS

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

August 8, 2026
Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

August 8, 2026

ANALYSIS

TAM-Sports
Analysis

ICC Women’s T20 World Cup 2026 records 39% rise in per-match ad volumes: TAM Sports

August 7, 2026
0

Mumbai: The ICC Women's T20 World Cup 2026 witnessed a significant rise in advertising intensity on a per-match basis despite...

PEOPLE

Sarvesh Pawshe Joins PHD Media as General Manager – Strategy for Marico Business
People

Sarvesh Pawshe Joins PHD Media as General Manager – Strategy for Marico Business

August 8, 2026
0

Mumbai: Sarvesh Pawshe has joined PHD Media asGeneral Manager – Strategy for Marico Business. He previously worked for WPP Media...

MARKETING

Ankit Chaturvedi Prohance
Marketing

ProHance names Ankit Chaturvedi as Global Head of Marketing and GTM Engineering

August 7, 2026
0

Mumbai: ProHance, the Productivity Control Room for enterprises, has appointed Ankit Chaturvedi as its Global Head of Marketing and GTM...

Subscribe to Newsletters

ADVERTISING

Shruthi Subramaniam
Advertising

BBDO India’s Shruthi Subramaniam Joins Global Jury for The One Club’s Young Ones ‘Get Out the Vote’ Competition

August 7, 2026
0

Mumbai: Shruthi Subramaniam, Executive Creative Director at BBDO India, has been appointed to the global jury for The One Club for Creativity's inaugural Young Ones...

PRINT

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years
Media

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years

August 5, 2026
0

New Delhi: The Times of India emerged as the largest recipient of the Union government's print advertising expenditure between FY2020-21...

AUTHOR'S CORNER

There’s Life Beyond Dot Com (Bubble)
Authors Corner

There’s Life Beyond Dot Com (Bubble)

August 7, 2026
0

A few weeks ago, while going through some old photographs, I came across one where I was wearing a Tantra...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Ritika Jauhari joins Novartis India as Head – Corporate Communications

Ritika Jauhari joins Novartis India as Head – Corporate Communications

August 8, 2026
BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

August 8, 2026
Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

August 8, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.