Mumbai: Virgin Music Group has entered into a global distribution partnership with Millennium Audios, aiming to expand the international reach of Kerala’s rich musical heritage and create new opportunities for artists.
The collaboration combines Millennium Audios’ 25+ years of expertise across genres including ghazals, folk, Mappila songs, devotional music, and Malayalam film tracks, with Virgin Music Group’s global distribution network, digital marketing capabilities, and audience engagement tools.
The partnership is designed to amplify the global presence of South Indian artists, leveraging the growing digital and streaming ecosystem. India’s paid music subscriber base reached 14 million in 2025, marking a 37% year-on-year increase, while social media platforms saw a 20% rise, driven by the surge in short-form video consumption.
Millennium Audios has played a key role in preserving and promoting Kerala’s cultural and musical legacy, while also nurturing emerging talent. Virgin Music Group, on the other hand, has built a global track record of enabling independent artists and labels to scale audiences and build international fanbases.
Speaking on the partnership, Saji Millennium, CEO of Millennium Audios said, “This partnership is a natural next step for Millennium Audios. Working with Virgin Music Group’s global reach and cutting-edge digital expertise will help us achieve our shared vision – taking Kerala’s incredible music to new audiences around the world, and creating new opportunities for the artists we work with.”
Lavanya Dass, Label and Business Development Manager for Virgin Music Group, added, “Millennium Audios is home to some of the most iconic South Indian artists, including S Janaki, K S Chithra, K J Yesudas, Gopi Sundar, Ilaiyaraaja, and Kailas. This partnership brings together their unique array of diverse Indian content with our expertise in distribution and audience engagement. We’re excited to get started.”
