Sonic branding firm BrandMusiq has created a sonic identity for smartphone brand Vivo. The new sonic identity will bring in higher emotional resonance and brand recognition through the power of sound, creating a strong acoustic signature for the brand.
Vivo’s Sonic Identity encapsulates the essence of its brand purpose, ‘Live the Joy’ and has been integrated into all brand communication including TVCs and digital content.
Vivo also incorporated these distinctive ringtones and notification sounds into its newly launched V29 series devices in India.
Speaking on the initiative, Vivo brand spokesperson said, “We can’t wait to have consumers experience this encapsulating tone that is the perfect embodiment of Vivo brand values and purpose. The process of creating this was a wonderful journey of bridging the gap between science and art. We hope consumers can find joy in what we have created.”
Rajeev Raja, the Founder of BrandMusiq, said, “Vivo’s decision to integrate our Sonic Identity System into their brand communications and consumer engagement programs marks a momentous leap for both sonic branding and the brand’s identity. We are thrilled to partner with Vivo in creating a comprehensive sonic identity that triggers instant brand recognition and deepens brand emotion.”
BrandMusiq has created sonic identity for brands like MasterCard Global, Infosys, Toyota, Unilever brands, HDFC Bank, SBI Life, Vistara Airlines, Zomato, Raymond, Kraft, Nestle, Blue Band, MG Motors, and Reliance Petroleum, among others.
Sonic integration
Brand Purpose Film – August 2023
V27 Pro Film
v29 film
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