VKAAO and Shemaroo Entertainment Ltd join hands to re- release the movie in theatres across India
Mumbai: VKAAO, India’s first ever ‘theatre-on-demand’ service associates with Shemaroo ShowTime – a sub-brand of Shemaroo Entertainment Ltdthat deals in screening of iconic blockbuster films on big screens. The duo is re-releasing the cult classic film ‘Namak Halaal’ to mark the completion of ‘35 years’ of its release. The movie is restored by Shemaroo Entertainment Ltd to offer the audience enhanced watching experience. Viewers across the country can book a private screening of the movie through VKAAO, at a theatre of their choice and convenient time. Alternatively, one can also book a ticket at the ticket counter of the theatre and be part of a special screening of the movie on 21st May.
Speaking on the announcement, Kamal Gianchandani, CEO – PVR Pictures Ltd, said, “For our latest addition to VKAAO’s movie library, we decided to revive the much-loved classic Namak Halaal. The concept of screening iconic films in theatres is highly popular in the west and we hope to popularize the same in India through VKAAO. We want to give young audiences a chance to enjoy classic Indian movies such as this one. In addition, we want to offer older audiences the opportunity to watch the movies they have come to love and help them re-create their movie-going memories from yesteryear.”
Hiren Gada, Director, Shemaroo Entertainment Ltd shares his thoughts on the occasion, “We are overwhelmed and excited to re-release the film Namak Halaal on the big screen under our sub brand – Shemaroo ShowTime. It has been conceived to re-release/screen iconic movies from our vast library, thereby emoting nostalgic feeling in the audience. He also added, “In our experience, we have found that the younger audience too would love to have an opportunity to watch classic landmark movies like Namak Halaal. They have shown us positive response on social media and during theatrical screenings of such movies along with other platforms. In fact, with the growing popularity of retro content, we hope that, we soon will have to expand the number of platforms of our retro offerings.”
Directed by Prakash Mehra, NamakHalaal stars Amitabh Bachchan, Shashi Kapoor, Smita Patil, Parveen Babi & Waheeda Rehman. Undoubtedly one of the most entertaining movies ever made in Bollywood, it showcased Amitabh Bachchan’ comic side to the hilt. The film traces the journey of a country bumpkin, Amitabh Bachchan, who finds a job in a hotel only to realise that he must thwart a murder plot against the owner Shashi Kapoor. With the addition of Namak Halaal to its movie library, VKAAO aims to continue to bring classics from India as well as abroad and acquaint younger audiences with them along with offering older viewers a chance to revisit their favourite films.